Beerfest Asia is held in a strategic location, in town, near the business districts. As the event is held at the Singapore Flyer, surrounded by Mayback, Suntec City and other workplaces, it is definitely to attract business people, and ensure that the event hits a certain visitor target arrival.
Instead of wasting time travelling to pubs and clubs at Clarke Quay, it just takes a 15 minutes to enjoy the same amount of fun at the Beer Festival. Therefore, I have noticed that many people there are in their business outfit. A good way to attract the corporate market!
It is a wonderful idea to stage live band performances and having a huge open space in front of the stage, together with the festival. It allows the audience not just to drink beer, but to sing dance along as if they are at a disco. Moreover, it is also good news for the beer vendors! As people dance, sing and get high, they will surely get thirsty. Thus, people will buy more beer. More beer, more money!
HOT!
Not to forget! THERE ARE HOT FHM FINALISTS BABES DANCING FOR PEOPLE TOO! OOO-LA-LA!
SINGHA PRETTY BEER BABES! (:
LOOK AT ZHIHAO AND ZHIWEI! SEE SEXY BABES FAINT! :D
SEE LA! MEN REALLY CANNOT RESIST BABES! :D But the girl with the short hair looks fierce? Hahaha!
MEN DRINKING BEER IN FRONT OF SINGHA BEER BOOTH, WHICH USES SEXY BABES TO PROMOTE THE BEER.
Sexy ladies appeal to the men. Sexy ladies sort of hypnotise men to drink more and buy more. They are also helping the company to promote the brand of the beer. As such, I notice that many men are present at the little tables set up in front of beer brands that hire sexy ladies. Hot babes, more man, more money!
It is a clever idea to use vouchers instead of cash payment for beers. It is hard to do accounting for the sales as money may be misplaced or stolen Also, by using vouchers, there is no need to give customers then change as the vouchers are of a standard price per piece. Moreover, the festival is held in the dark, with striking disco lightings all around. It is definitely a hassle to find the right change.
It is also a good idea to have different queues and different hang tags for normal visitors and VIP visitors. Thus, it is easier to differentiate these people as there are certain privileges to be given to such people.
They pay a higher price than one-day visitors. It is definitely a hassle to ask people if they are VIPs in the crowd. By having a different tag and queue, it makes them feel more important and it is also more convenient for the staffs.
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